A Thriving Adventure Brand with Scalable Growth
North India’s Biggest Adventure Arena
Branding
Puno Trampoline Park
A Thriving Adventure Brand with Scalable Growth
PUNO is a thrill-seeker’s paradise with trampolines, zip lines, obstacle courses, and more—where fun, adventure, and excitement keep you bouncing all day long.
Client
Mr. Pankaj Agarwal
Released
December 12, 2024
Dec 12, 2024
Timeframe
8 months
Project Type
North India’s Biggest Adventure Arena
Technology
Branding Rebranding Launch Marketing Social Media Marketing & Management
Puno Trampoline Park
Overview
PUNO started as Rajasthan’s first trampoline park and North India’s biggest adventure arena. Founded by Mr. Pankaj Agarwal, PUNO was designed to be a stress-relieving and engaging space for youth to vent out stress, stay active, and experience adventure beyond expectations. With a blend of fun, fitness, food, and family-friendly entertainment, PUNO has now become a dominant player in the adventure park industry
Puno Trampoline Park
The Challenge
The brand was initially launched under the name PEAK, but due to legal registration issues, a rebrand became necessary. The challenge was to find a new name that not only retained the spirit of adventure but also aligned with the existing visual branding. To avoid wastage of pre-ordered brand assets, the new name had to adhere to strict criteria: it must begin with the letter ‘P’, be limited to four letters, and retain the original brand colors. This strategic approach ensured brand continuity while resolving the identity crisis.
Following its early success in Jaipur, PUNO needed a scalable framework to expand across multiple locations. The brand required a well-defined positioning strategy to support the introduction of new franchise formats and ensure consistency in customer experience. Additionally, a clear differentiation was essential to highlight the unique adventure offerings under the PUNO umbrella, allowing each format to stand out while remaining part of the larger brand ecosystem.
Puno Trampoline Park
The Solution
The first phase focused on Name Discovery & Branding Strategy, where extensive exploration led to the creation of PUNO, derived from the Spanish word for "fist." This name was further strengthened by the development of the 4-finger philosophy representing FUN, FAMILY, FITNESS, and FOOD, symbolically connecting back to the concept of a fist. To maintain brand continuity with minimal disruption, the existing brand colors were seamlessly integrated into the new identity. Moving into Digital & Market Positioning, the brand launched the high-energy engagement campaign #BePUNOified, supported by striking social media visuals, teaser campaigns, and influencer collaborations. The storytelling was designed to be immersive and consistent across the website, social platforms, and on-site marketing assets, creating a strong and cohesive brand presence.
Branding Rebranding Launch Marketing Social Media Marketing & Management
In the third phase, attention shifted toward Scalable Growth & a Plug-and-Play Model, ensuring PUNO’s expansion beyond Jaipur. A structured franchise framework was developed, making it easier for the brand to replicate its success in new markets. To diversify offerings and cater to different age groups and adventure preferences, multiple specialized models were introduced. These included PUNO Advanced, focused on high-intensity adventure sports and extreme challenges; PUNO Junior, a family-friendly version tailored for children and younger audiences; and the PUNO Trampoline Park, dedicated to trampoline-based fitness and fun. This modular approach not only enhanced brand flexibility but also reinforced PUNO’s positioning as a comprehensive adventure experience provider.
Puno Trampoline Park
Puno Trampoline Park
Performance Results
PUNO has achieved rapid growth and multi-city expansion, successfully establishing itself in over three cities and validating its Plug-and-Play franchise model. The brand has also diversified into multiple formats, including PUNO Advanced, PUNO Junior, and the PUNO Trampoline Park, allowing it to cater to different audience segments while maintaining its adventurous spirit. This adaptability has positioned PUNO as a scalable and versatile brand capable of thriving in varied markets.
Cities Expanded
Cities Expanded
Proven Plug-and-Play franchise model
Distinct Formats
Distinct Formats
PUNO Advanced, PUNO Junior, and PUNO Trampoline Park
Finger Philosophy
Finger Philosophy
FUN, FAMILY, FITNESS, FOOD
Puno Trampoline Park
Final thoughts
Alongside expansion, PUNO has built a strong brand identity and market positioning, emerging as a recognized leader in the adventure park industry. Its unique 4-finger philosophy—FUN, FAMILY, FITNESS, and FOOD—has become deeply ingrained in customer perception, shaping how audiences connect with the brand. Complementing this is unmatched customer engagement and loyalty, fueled by the #BePUNOified campaign, which fostered a vibrant community-driven adventure culture. With massive traction on social media and strong organic word-of-mouth growth, PUNO has successfully built not just a brand but an enduring experience.
Puno Trampoline Park
Credits
Erik Nielsen
Astrid Bergman
Lars Svensson
Maya Patel
Project Lead
Product Director
Industrial Designer
Technical Lead
Puno Trampoline Park
Erik Nielsen
Astrid Bergman
Lars Svensson
Maya Patel
Project Lead
Product Director
Industrial Designer
Technical Lead
Next Project
Next Project
load more projects
Crafting Visibility. Creating Impact.
Your transformation starts with us.
Your next big move starts with a call. Connect with us 1:1.
Meet the partners who are part of our success story
A Thriving Adventure Brand with Scalable Growth
North India’s Biggest Adventure Arena
Branding
Puno Trampoline Park
A Thriving Adventure Brand with Scalable Growth
PUNO is a thrill-seeker’s paradise with trampolines, zip lines, obstacle courses, and more—where fun, adventure, and excitement keep you bouncing all day long.
Client
Mr. Pankaj Agarwal
Released
December 12, 2024
Dec 12, 2024
Timeframe
8 months
Project Type
North India’s Biggest Adventure Arena
Technology
Branding Rebranding Launch Marketing Social Media Marketing & Management
Puno Trampoline Park
Overview
PUNO started as Rajasthan’s first trampoline park and North India’s biggest adventure arena. Founded by Mr. Pankaj Agarwal, PUNO was designed to be a stress-relieving and engaging space for youth to vent out stress, stay active, and experience adventure beyond expectations. With a blend of fun, fitness, food, and family-friendly entertainment, PUNO has now become a dominant player in the adventure park industry
Puno Trampoline Park
The Challenge
The brand was initially launched under the name PEAK, but due to legal registration issues, a rebrand became necessary. The challenge was to find a new name that not only retained the spirit of adventure but also aligned with the existing visual branding. To avoid wastage of pre-ordered brand assets, the new name had to adhere to strict criteria: it must begin with the letter ‘P’, be limited to four letters, and retain the original brand colors. This strategic approach ensured brand continuity while resolving the identity crisis.
Following its early success in Jaipur, PUNO needed a scalable framework to expand across multiple locations. The brand required a well-defined positioning strategy to support the introduction of new franchise formats and ensure consistency in customer experience. Additionally, a clear differentiation was essential to highlight the unique adventure offerings under the PUNO umbrella, allowing each format to stand out while remaining part of the larger brand ecosystem.
Puno Trampoline Park
The Solution
The first phase focused on Name Discovery & Branding Strategy, where extensive exploration led to the creation of PUNO, derived from the Spanish word for "fist." This name was further strengthened by the development of the 4-finger philosophy representing FUN, FAMILY, FITNESS, and FOOD, symbolically connecting back to the concept of a fist. To maintain brand continuity with minimal disruption, the existing brand colors were seamlessly integrated into the new identity. Moving into Digital & Market Positioning, the brand launched the high-energy engagement campaign #BePUNOified, supported by striking social media visuals, teaser campaigns, and influencer collaborations. The storytelling was designed to be immersive and consistent across the website, social platforms, and on-site marketing assets, creating a strong and cohesive brand presence.
Branding Rebranding Launch Marketing Social Media Marketing & Management
In the third phase, attention shifted toward Scalable Growth & a Plug-and-Play Model, ensuring PUNO’s expansion beyond Jaipur. A structured franchise framework was developed, making it easier for the brand to replicate its success in new markets. To diversify offerings and cater to different age groups and adventure preferences, multiple specialized models were introduced. These included PUNO Advanced, focused on high-intensity adventure sports and extreme challenges; PUNO Junior, a family-friendly version tailored for children and younger audiences; and the PUNO Trampoline Park, dedicated to trampoline-based fitness and fun. This modular approach not only enhanced brand flexibility but also reinforced PUNO’s positioning as a comprehensive adventure experience provider.
Puno Trampoline Park
Puno Trampoline Park
Performance Results
PUNO has achieved rapid growth and multi-city expansion, successfully establishing itself in over three cities and validating its Plug-and-Play franchise model. The brand has also diversified into multiple formats, including PUNO Advanced, PUNO Junior, and the PUNO Trampoline Park, allowing it to cater to different audience segments while maintaining its adventurous spirit. This adaptability has positioned PUNO as a scalable and versatile brand capable of thriving in varied markets.
Cities Expanded
Cities Expanded
Proven Plug-and-Play franchise model
Distinct Formats
Distinct Formats
PUNO Advanced, PUNO Junior, and PUNO Trampoline Park
Finger Philosophy
Finger Philosophy
FUN, FAMILY, FITNESS, FOOD
Puno Trampoline Park
Final thoughts
Alongside expansion, PUNO has built a strong brand identity and market positioning, emerging as a recognized leader in the adventure park industry. Its unique 4-finger philosophy—FUN, FAMILY, FITNESS, and FOOD—has become deeply ingrained in customer perception, shaping how audiences connect with the brand. Complementing this is unmatched customer engagement and loyalty, fueled by the #BePUNOified campaign, which fostered a vibrant community-driven adventure culture. With massive traction on social media and strong organic word-of-mouth growth, PUNO has successfully built not just a brand but an enduring experience.
Puno Trampoline Park
Credits
Erik Nielsen
Astrid Bergman
Lars Svensson
Maya Patel
Project Lead
Product Director
Industrial Designer
Technical Lead
Puno Trampoline Park
Erik Nielsen
Astrid Bergman
Lars Svensson
Maya Patel
Project Lead
Product Director
Industrial Designer
Technical Lead
Next Project
Next Project
load more projects
Crafting Visibility. Creating Impact.
Your transformation starts with us.
Your next big move starts with a call. Connect with us 1:1.
Meet the partners who are part of our success story
A Thriving Adventure Brand with Scalable Growth
North India’s Biggest Adventure Arena
Branding
Puno Trampoline Park
A Thriving Adventure Brand with Scalable Growth
PUNO is a thrill-seeker’s paradise with trampolines, zip lines, obstacle courses, and more—where fun, adventure, and excitement keep you bouncing all day long.
Client
Mr. Pankaj Agarwal
Released
December 12, 2024
Dec 12, 2024
Timeframe
8 months
Project Type
North India’s Biggest Adventure Arena
Technology
Branding Rebranding Launch Marketing Social Media Marketing & Management
Puno Trampoline Park
Overview
PUNO started as Rajasthan’s first trampoline park and North India’s biggest adventure arena. Founded by Mr. Pankaj Agarwal, PUNO was designed to be a stress-relieving and engaging space for youth to vent out stress, stay active, and experience adventure beyond expectations. With a blend of fun, fitness, food, and family-friendly entertainment, PUNO has now become a dominant player in the adventure park industry
Puno Trampoline Park
The Challenge
The brand was initially launched under the name PEAK, but due to legal registration issues, a rebrand became necessary. The challenge was to find a new name that not only retained the spirit of adventure but also aligned with the existing visual branding. To avoid wastage of pre-ordered brand assets, the new name had to adhere to strict criteria: it must begin with the letter ‘P’, be limited to four letters, and retain the original brand colors. This strategic approach ensured brand continuity while resolving the identity crisis.
Following its early success in Jaipur, PUNO needed a scalable framework to expand across multiple locations. The brand required a well-defined positioning strategy to support the introduction of new franchise formats and ensure consistency in customer experience. Additionally, a clear differentiation was essential to highlight the unique adventure offerings under the PUNO umbrella, allowing each format to stand out while remaining part of the larger brand ecosystem.
Puno Trampoline Park
The Solution
The first phase focused on Name Discovery & Branding Strategy, where extensive exploration led to the creation of PUNO, derived from the Spanish word for "fist." This name was further strengthened by the development of the 4-finger philosophy representing FUN, FAMILY, FITNESS, and FOOD, symbolically connecting back to the concept of a fist. To maintain brand continuity with minimal disruption, the existing brand colors were seamlessly integrated into the new identity. Moving into Digital & Market Positioning, the brand launched the high-energy engagement campaign #BePUNOified, supported by striking social media visuals, teaser campaigns, and influencer collaborations. The storytelling was designed to be immersive and consistent across the website, social platforms, and on-site marketing assets, creating a strong and cohesive brand presence.
Branding Rebranding Launch Marketing Social Media Marketing & Management
In the third phase, attention shifted toward Scalable Growth & a Plug-and-Play Model, ensuring PUNO’s expansion beyond Jaipur. A structured franchise framework was developed, making it easier for the brand to replicate its success in new markets. To diversify offerings and cater to different age groups and adventure preferences, multiple specialized models were introduced. These included PUNO Advanced, focused on high-intensity adventure sports and extreme challenges; PUNO Junior, a family-friendly version tailored for children and younger audiences; and the PUNO Trampoline Park, dedicated to trampoline-based fitness and fun. This modular approach not only enhanced brand flexibility but also reinforced PUNO’s positioning as a comprehensive adventure experience provider.
Puno Trampoline Park
Puno Trampoline Park
Performance Results
PUNO has achieved rapid growth and multi-city expansion, successfully establishing itself in over three cities and validating its Plug-and-Play franchise model. The brand has also diversified into multiple formats, including PUNO Advanced, PUNO Junior, and the PUNO Trampoline Park, allowing it to cater to different audience segments while maintaining its adventurous spirit. This adaptability has positioned PUNO as a scalable and versatile brand capable of thriving in varied markets.
Cities Expanded
Cities Expanded
Proven Plug-and-Play franchise model
Distinct Formats
Distinct Formats
PUNO Advanced, PUNO Junior, and PUNO Trampoline Park
Finger Philosophy
Finger Philosophy
FUN, FAMILY, FITNESS, FOOD
Puno Trampoline Park
Final thoughts
Alongside expansion, PUNO has built a strong brand identity and market positioning, emerging as a recognized leader in the adventure park industry. Its unique 4-finger philosophy—FUN, FAMILY, FITNESS, and FOOD—has become deeply ingrained in customer perception, shaping how audiences connect with the brand. Complementing this is unmatched customer engagement and loyalty, fueled by the #BePUNOified campaign, which fostered a vibrant community-driven adventure culture. With massive traction on social media and strong organic word-of-mouth growth, PUNO has successfully built not just a brand but an enduring experience.
Puno Trampoline Park
Credits
Erik Nielsen
Astrid Bergman
Lars Svensson
Maya Patel
Project Lead
Product Director
Industrial Designer
Technical Lead
Puno Trampoline Park
Erik Nielsen
Astrid Bergman
Lars Svensson
Maya Patel
Project Lead
Product Director
Industrial Designer
Technical Lead
Next Project
Next Project
load more projects
Crafting Visibility. Creating Impact.
Your transformation starts with us.
Your next big move starts with a call. Connect with us 1:1.
Meet the partners who are part of our success story