It all starts with words typed in the search box. That’s it. Keywords can make your website or break it. It is about knowing what your customer is searching in different search engines and preparing your content strategy and marketing strategy to offer them exactly that. Hunting for relevant keywords is the beginning of getting y our business search engine optimised and here’s a guide to help you start with.

Step One: Brainstorm about your business and generate topics

It is time to pick up that pen and hit the notebook with answers to what your business really is. Think of 10 words that describe your business and later bring to 3 most important ones. You can also think of words to describe your industry and your products/services specifically. Think of how will you explain your business to your mother. Research and research.

Step Two: Step into your customer’s shoes

Well, not literally, but customer is god. Put yourself into the shoes of your customer and think like them. Brainstorm what would they type if they were looking for a product/service like yours and try to analyse their needs. Pick up words/phrases that they are mostly to think.

Step Three: Take help of the search engine itself

Search engine is a wonderful tool. Just type words in the search box and when you scroll down the search engine results, it will itself give you a list of related keywords that would add to your existing list. Voila!

Step Four: Look out for what your competitors are doing

Manually search for your business-related terms and keep a tab on how your competitors are ranking on each. This will help you evaluate what’s working for them and what’s not to help you decide your future content strategy.

Step Five: Avail free keyword research tools

There are plenty of keyword research tools like Google Adword Keyword planner, to help you select keywords based on a quantitative data by telling you the volume and traffic estimates of the keywords you are considering. This helps you in finding the most relevant and targeted keywords for your business that will improve your website ranking.

Step Six: Update, experiment with your keywords and repeat

Now that you have a list of qualitative keywords, make sure you embed them into your content for a higher search ranking and subsequently increased sales. The key is to constantly conduct research and update keywords on a regular basis because what is working now for you might be irrelevant three months later; you have competition and your customer is getting wiser each day.

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